Growth doesn’t always require a bigger internal team. Sometimes, it means giving your business more capacity without adding the same level of cost and complexity. That’s where a modern nearshore BPO model can make a difference.
More capacity, without the overhead
Dedicated teams can take on specialized functions such as AI data annotation, customer support, sales and appointment setting, and back-office administrative support.
Instead of expanding infrastructure every time demand increases, companies can access specialized talent and scale operations around their actual needs.
The numbers are changing the conversation
Deloitte’s 2024 Global Outsourcing Survey found that 83% of executives are already using AI within outsourced services, while 80% plan to maintain or increase their investment in third-party outsourcing.
McKinsey estimates that generative AI could increase productivity in customer operations by 30–45% of current function costs, depending on implementation.
The opportunity isn’t simply to reduce costs. It’s to increase capacity, improve efficiency, and allow internal teams to focus on higher-value work.
Why Nearshore?
With teams in Colombia, U.S. companies can access bilingual talent, real-time collaboration, and operational flexibility while keeping their core teams focused on growth.
The result? More people working on growth, less time spent managing repetitive operations, and more capacity to scale.
At Marcas BPO, we help businesses build that additional capacity through specialized nearshore teams across AI, CX, sales, and back-office operations.
Scale smarter. Grow stronger.
